Nike, it can almost go without saying, wrote one of the best slogans in history: Just Do It.
They've got a new slogan for World Cup this year: Write The Future.
I love it. It tells you that your future is in your hands. They've taken this slogan and used it to set out two scenarios for some of the best footballers in the world. What will happen to them if they make a historic goal or what will happen to them if they miss he historic goal. (Look for cameos by other famous sporting legends, like Roger Federer.)
I don't know how many millions Nike spent on this commercial, but it was worth every penny. Fantastic.
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